When you are on a mission to lead a happy, successful life, there are certain things you must do on a regular basis. Writing out your goals, setting timelines, keeping yourself healthy and constant learning come to mind. One thing that many of us don’t do on a regular basis though is to confront the brutal facts of what is not working.
In Jim Collin’s book Good to Great, he discusses this concept and stresses the importance of taking a good long look in the mirror. This is not an exercise in self-deprecation and certainly not advice to speak negatively about yourself. It is meant to shake off the cobwebs and really address the things that are holding you back.
As doctors and business people, I have a very simple strategy for you to implement this concept to help you begin to grow immediately. I know from many years of coaching doctors that even a true effort to discover your weak links can be frustrating. Sometimes they are just not that easy to see, especially if you are already experiencing some level of success.
Here is what you do:
1. Identify 5 areas of your practice that you are embarrassed about. Trust me, you have them. To put it in those terms can really shed some light on where your weaknesses are. Just go from room to room, and procedure to procedure in your practice and ask yourself what processes are in place and which ones are missing that are absolutely embarrassing.
I’ll give you an example. As someone who teaches seminars and coaches doctors, I am embarrassed about the fact that I don’t have more testimonial videos from patients on my website. See how easy that is? I just identified one area that will tremendously improve my practice.
If you just spend 15 minutes really examining all areas of your practice, you will come up with 5, if not a dozen more. Identify the top 5.
2. Choose one thing from each of those 5 areas that you can immediately do to improve them. Using my example, the first step for me would be to just take some of the testimonials that I already have recorded and then edit and upload them. As with most things in life, there is a reason I have dragged my feet on this. It is because I hate working with computers. If we are honest with ourselves, there is almost always a lousy excuse as to why we aren’t doing something that needs to be done.
What is one thing you can do to improve each of your five areas immediately?
3. Once you have done 1 thing for each of your five areas, choose something else you can do to improve that particular area of practice until it is no longer embarrassing. Running a highly successful practice is important. It is important to your patient’s health, it is important to your community and it is important to your staff. It should be extremely important to you. I mean, if you don’t want to be good at what you are doing then why are you doing it?
I gave the example of editing and uploading videos that I already have. The next step would be to take more videos. The next step would be categorizing them into different conditions. The next step would be to make them into DVD’s. The next step would be to implement them into a new patient process. The list goes on and on.
You must continue to work on each of your five embarrassing procedures until they are shining like a new penny. Once you have improved each one of these areas to an area to be proud of rather than to be embarrassed about, you will see your practice making quantum leaps.